Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at your fingertips.
As we celebrate Nurses Week, we recognize the relentless dedication of nurses and discuss creative ways to express our gratitude that also serve as smart branding opportunities for your agency. Discover how a thoughtful gesture, like a branded gift, can leave a lasting impression in the healthcare community. And if you're looking to sharpen your social media acumen, this episode is your treasure trove of tips. From optimal posting times to crafting content with viral potential, we've got your back on how to capture and keep your audience's attention, making sure your agency stands out in the bustling world of home care.
Don't miss the chance to elevate your marketing prowess with our practical takeaways on utilizing social platforms to their fullest. Whether it's making reels on Instagram or tailoring outreach to social workers with Canva-designed materials, we guide you through the nuances of digital branding. It's not just about being present online; it's about being powerfully memorable. So, get your note-taking tools ready, because this episode is bursting with actionable advice that will have you navigating the marketing maze like a seasoned pro.
Ever wondered how a simple snapshot can skyrocket your home care agency's market presence? Lisa Marsolais and Valerie VanBooven deliver a masterclass in blending the digital with the tangible, as we unravel the power of photography and video in solidifying your brand's image. Join us for a journey through strategic marketing where you'll pick up invaluable insights on fostering online connections and cultivating your community presence with ease. Meanwhile, our upcoming app promises to revolutionize accessibility to our home care sales forum—get ready to tap into a world of expertise right at your fingertips.
As we celebrate Nurses Week, we recognize the relentless dedication of nurses and discuss creative ways to express our gratitude that also serve as smart branding opportunities for your agency. Discover how a thoughtful gesture, like a branded gift, can leave a lasting impression in the healthcare community. And if you're looking to sharpen your social media acumen, this episode is your treasure trove of tips. From optimal posting times to crafting content with viral potential, we've got your back on how to capture and keep your audience's attention, making sure your agency stands out in the bustling world of home care.
Don't miss the chance to elevate your marketing prowess with our practical takeaways on utilizing social platforms to their fullest. Whether it's making reels on Instagram or tailoring outreach to social workers with Canva-designed materials, we guide you through the nuances of digital branding. It's not just about being present online; it's about being powerfully memorable. So, get your note-taking tools ready, because this episode is bursting with actionable advice that will have you navigating the marketing maze like a seasoned pro.
Hey, all right, welcome everybody. Today you get me and Lisa Dawn's taken a little break I guess we were just talking about that. She is, I think, celebrating her daughter's birthday this weekend, so she is taking a little time off and Lisa and I are on it. We're on it. We're kind of on it. No, we're very on it, okay, we're super on it, yeah, okay.
Speaker 1:So a little bit of housekeeping. Keep your lines muted unless you're talking, because sometimes we forget that and then I can hear your chicken nugget order in the McDonald's drive-thru. Share stories, experiences and tips, ask questions, make recommendations and tell us what you want to know. So we do have a chat that's open. I chatted to everybody and Cassane said hi, and Lisa will be in that little chat. So if you want to chat with us, you can. If you want to open up your mic and talk, you can certainly interrupt us. If you can get a word in edgewise, if you can.
Speaker 1:This is where talkers. But we do want you to really participate, absolutely. This is for you guys, it's for you out there doing what you do every day. So please participate and we'll keep it fun. All right, reintroductions. Don's not here today, but she has 15 years of experience in home care sales, in marketing in the field, and she kills it every time. She gets on here and does a great job teaching all of you guys about in-person sales. I'm going to continue that tradition today, but I am going to add in some of my favorite stuff, which is the online marketing and how to marry those two together. But you can introduce yourself.
Speaker 2:Hi, I'm Lisa Marcellet, and I have done everything under the sun in home care, so here I am.
Speaker 1:Yep, that's true. She has just as much experience as Don. And is you know what she's are? The sunshine of our day is Lisa Marcellet.
Speaker 2:There we go.
Speaker 1:It rhymes the sunshine. I love it. Okay, let's see. All right, so I know that this is asking you all to do another thing, but I have some good news. First of all, if you want to chat with us and if you want to get notifications and see replays and all that stuff, you need to go to homecaresalesforumcom. Go there, Use your email address, the one that I've been bugging you about joining the. Call that email address. Use that email address. If you don't know what your password is, just use the forgot password feature and change your password to something you will remember Again there, and when you do that, you're going to see us talking to you, you talking to us.
Speaker 1:You're only seeing my head on these because it's just me and my stuff, but lots and lots of people are in here and we have 428 members. It's kind of new this year, so it's not got a ton of you know. I mean there's not 5,000 conversations going on yet, but there will be eventually. Also, the good news is that all of this is going to turn into an app. I want to say end of this quarter. Development is underway to make this an app. Now. There are plenty of ways that you can add this to the home screen of your cell phone, smartphone and just click on it and it'll take you right there, but not everybody is super savvy about that, so when this is available in an app, I will let everybody know.
Speaker 1:So the next thing you want to do is go to this little learning. So right now we're on discussion. The picture you see here is all discussion People talking back and forth oh look, how to add this form to your phone like an app. Look at that. There's a little video I made for you and you can, if you really want, to put it on your phone. Anyway, click on learning and here's what you see. You see this, you don't I. This is just you won't see. Ad course, You'll see the 2024 continuing sales mastermind little square. When you click on it, it takes you here, and here you can see the last three. So we just have this year's sitting in here, so you can click on it and look at the January one, the first one in January Actually, that January 19th will be two years since we started doing this and then the February the two we did in February, so it's every other week, and then sometime this weekend I'll have the March one up, so there'll be the month of March and then this one will be up there too.
Speaker 1:So you can see we talked about cultivating success and home care agency marketing, which doesn't really tell you a whole lot, except that Dawn went through and kind of rewound on a few of the more important things and then mastering sales in the sniff is breaking into the sniff. She re did a rewind on some of the strategies and things like that. Let's remember that every single time we have a meeting we also give you the handouts and stuff that you can customize and leave behind giveaways or leave behind, leave behind ideas straight from Lisa for the next three or four months. So January, February, March, April. What are we in May now? Are we in April? We're up to April.
Speaker 2:We're in April, no, we're in May. We didn't make.
Speaker 1:May, okay, so, yeah, so today will be up to May. So if you're a pre planner, someone likes to plan ahead. Everything is in here through May, obviously, and customize stuff and make it your own, but we give you all the ideas, anyway. And then the last one we did two weeks ago was in services all about in services how to get one, how to set one up, how to ask how to do it, what to all the things? I mean from A to Z, what to bring food, whatever I mean. She went over everything. So definitely go to the learning tab and log in there. All right, here we go.
Speaker 1:So the agenda today was the big secret. I didn't tell anybody what we were going to talk about. We're going to talk about bringing the online and the in-person marketing together. So everything that Lisa and Dawn talk about all the time, we're going to show you I'm going to actually show you live examples of what happens when you also put that online, all the different parts and pieces, how that affects your marketing, how it makes it a thousand percent better. So we're going to look at important social media accounts step-by-step from in-person to online. Reels are good Examples of success, lots of examples of success. In fact, some of you who are on here today are in these pictures. Then March, april and May leave behind. So Lisa is going to go through those for you. All right, any questions, anybody? All good, okay.
Speaker 1:So important social media accounts. Well and I put this note in here to remind myself as well the important accounts are the ones you have time to pay attention to. So having a thousand different social media accounts isn't really helpful. It's nice and a big, giant waste of your time, but what's really important is to pay attention to just a select few. These are truly the ones you want to pay attention to. I realize that people are into stuff like Instagram and Snapchat and all kinds of other things, but think about where your audience really is. If you're hiring, and you're hiring an age group that's familiar with Snapchat, then that might be a great place to do some posts about hiring and that. But for your Gen Xers who I'm going to just raise my hand, that would be me, 50s and up, I guess, 50s, 40, late 40s we are on LinkedIn and we have an aging parents. That's why I'm saying that LinkedIn, facebook and your Google business profile is always going to be important, love it or hate it, it's always going to be important. Sorry, oh, we're just kidding. Okay, there we go LinkedIn, facebook, google business profile and then maybe TikTok. Now, I am a nut. I love TikTok. I know that's so ridiculous because I'm too old for this, but there are a lot of old people on TikTok. There's creators on TikTok who are old Tepa Snow, who does dementia training oh my gosh, she's got like 3 million followers on TikTok. It's not just for the 20-something or the teenager or the whatever. It is for everybody. I'm not going to say that you will get a ton of clients off of TikTok. That's why I put the question mark there, but I can tell you that if you play your cards right, it is a very worthwhile place to get visibility. If you're going to make Reels anyway, which we're going to talk about then that's a great place to post them. These are the ones that make sense.
Speaker 1:Instagram Some people are big fans of Instagram, but here's the thing to understand about Insta it was designed for images. It was supposed to be for pretty pictures and photography. It's not big in videos short form. It's not big on long form posts and all that stuff. I know some people love Instagram way more than they love Facebook. There's a whole millennial Gen X divide on that, which love them both. If you want, it's totally fine, but Facebook is where your old people are, so you really just know that a lot of them never transitioned to Instagram. There is an audience there, but it's start with Facebook, even if you don't like it. That's where your audience is, that's where your Facebook business page is. That's where you got to be Okay, so let's keep going here. Okay, so I'm going to show you the results of this step by step.
Speaker 1:This is so easy. It's just a matter of just like anything, creating a routine for yourself. When you're out there marketing, you should be out there marketing, and when you are taking pictures of everything, so go to events, sponsor events, host events or just network. You don't have to do any one of those first three. You can just network with folks, go to chamber meetings, make your sales calls, like you always do, and take pictures. You don't need to take pictures of humans that you're not supposed to be taking pictures of. You're not going to take a picture of a bunch of features in an independent living community because you're not going to post something you're not allowed to post, but you can take a picture of the stuff that you put together. You can take a picture of yourself in front of the building. You can take a picture of the front of the building. You can take a picture of the inside of the building. You can put your arm around the person that you're there to see the director of marketing or the admissions person and take a selfie with that person and ask them of course can I post this on social media Just go, just go, do and be sure to take pictures of places, things and, if okay, people.
Speaker 1:Just get that mode in your head, because if you don't take pictures, the only people who will ever know that you just did what you did today, which could have been a lot of work, are the people that the five, six, 10, 15, 20 people maybe that you actually encountered during your journey. But if you take a few pictures, hundreds or maybe even thousands of people will be able to see all the hard work. You just did Take pictures. You don't have to do anything special with them in the moment. Just get a few snaps and move on, and I don't mean Snapchat snaps, I mean pictures. So upload the picture to your social media. You don't have to brand it and put a frame around it and do all that. Nobody really cares about that. I'm going to tell you I understand the concept of branding, but if you are real and you just put the pictures up there and say I had a great time, you're going to see the difference. I'm going to show you some people who are very specific about what they want and some folks who just put the pictures up there and it works great.
Speaker 1:Either way, upload the picture to your social media, add a caption, add a hashtag. You don't know what hashtags to use. Just think in terms of this the town that you're located in, what you're doing home care. I put Seattle in here as an example. And then you can say something funny like we love, seniors are fun. Or you can say hashtag the name of the organization that you just went to see Chamber of Commerce or whatever it is. I mean, you don't have to put a bunch, you don't need 50,000 hashtags, you don't have to go do research on hashtags. Just put a few hashtags in there and then rinse and repeat and do this every week.
Speaker 1:If you truly are seeing the number of people that Don recommends that you see on a weekly basis, then you would have so much content to post you would be able to post almost every single day, or actually every single day. You could post where you've been. And the next trick to this is to tag people and companies. So if you went to see Jane Doe at ABC assisted living, when you take the picture with Jane or take a picture of the front of the building or whatever you do, then when you post it, see if you can connect with Jane Doe. Ask her. Can I tag you on Facebook? Can I tag you on LinkedIn?
Speaker 1:And here's another tip I've noticed is, if you aren't sure, you might want to ask what is your name on Facebook, because oftentimes people don't go by their full name or their real name on Facebook. Some people just do their first name and middle name, like Valerie Ann, on Facebook. They don't do their last name because they just feel more comfortable. So ask them what's your name on Facebook? Can we connect? What's your name on LinkedIn? Can we connect? Sometimes, like me, I will give this example. You all know me as Valerie Van Boeven, and that is truly my legal name, but everybody in my community knows me as Valerie Whitsall, because my husband is Charles Whitsall and my children are the Whitsall triplets, so they call me Mrs Whitsall, which is totally fine, but professionally that's not what I'm known as. So if you were to come in my community and ask me, you knew me as Valerie Whitsall you're definitely going to want to know what I go by on LinkedIn, because you're not going to find Valerie Whitsall on LinkedIn. So ask people what their names are. Tag their companies, hopefully, or their organizations, so hopefully. Abc Assisted Living has a LinkedIn and a Facebook business page and you can just put the at sign and tag them.
Speaker 1:Share photos with the people you networked with. So here's another thing. I took a few really good pictures today and I'm going to post them on Facebook or in LinkedIn. Would you like me to share that post with you, or would you like me to send it to you? You know, text it over to you so you can share it to you. And that's another good way to get their cell phone number so you can share photos with the people you networked with. They can post on their timelines. If they will not everybody will, but some will and they can tag you.
Speaker 1:So just snapping a few pictures on your road while you're on the road during the week and I'm going to show you what that, what happens when you do that. So just get in the habit of taking pictures. You can always settle up on what you're going to say later. This is what happens. So this is LinkedIn, so I'm going to show you. These are literally just posted yesterday. Some of these are ours and some of these are not ours. These are not all of our clients. I just picked out some really good ones that caught my eye.
Speaker 1:Cardinal Home Care is a client of ours, but we don't do their social media. Dale York does all of his own. He is the owner. He's been around a really long time and this is Dale over here on the right-hand side. He does all of it himself. So he snaps a few pictures and then he tagged Bright View Senior Living Boom, done, no branding, nothing else, and he just said thank you, bright View Senior Living or whatever. I mean easy and done, smiling. People love it, that's. He does this several times a week as he's out marketing in his community To your home care. I think we just talked about these folks. They just snapped a picture of our caregiver.
Speaker 1:Elena brought warmth and creativity to the office this week she surprised Gail Huffillania did I say that Huffillania? With a beautiful crocheted scarf. It's moments like this that truly make our team feel like family. Now, how nice is that? And nobody went anywhere. It's just a nice picture of two people who were sharing a moment.
Speaker 1:And then this guy's not. This cheer home here is not our client. Assured Senior Living is not our client. This is obviously a senior living, but this guy gets on and talks about the different aspects of senior living and he does a little reel. I mean this is really fast. And then I'm sure he filmed it. And then he went in and added all the fun stuff which you may not have time for, which is fine. He could have left all of this off and people will still watch it because he's saying something valuable, all right. So this is easy stuff. No real effort involved except taking a picture. Except this guy. That's a lot, all right.
Speaker 1:This is one of our clients, carevita Home Care. They have a video. This wasn't done in real time. They have a video of one of their owners and investors, beth Casey, doing so. They just posted it. I don't know why they both just posted it, but anyway it was something they wanted to do, so they just posted that recently.
Speaker 1:Emily Isbells somebody that we like working with. She's not a home care agency owner, she's someone who helps home care agencies with their operations and she posts things. This is she does a lot of reals. She does a lot of short videos. She does a lot of pictures of her on Zoom with people she's interviewing or talking to or whatever, but this is one that she did. That's a branded post and this is a testimonial. So if you have testimonials, those can be posted. And then BrightSharCare is not our client, but they do this all the time.
Speaker 1:You can't tell from looking at this, but what I want you to notice is the following this is a video, although you can't tell from my goofy snapshot of a plate of cookies. This is not what they meant for you to see. It's an actual video, and all she did with her phone was set this table up and then film it from left to right in a short three or four second video. Literally that is it. There's no people in it, she's not in it, there's nothing. So this is another example of just a three second video of a table of a spread that you set up with your little stuff, your marketing stuff, and that's it.
Speaker 1:You don't have to be in the video to make this heartwarming and a really nice thing to post. So this you put all the stuff at the top and there you go. Does anybody have any questions? I feel like this stuff is so easy. It's just a just an effort to remember to take the little video or take the picture. You don't have to get fancy. All right, let's go on to the next one. All right, now this is our client and this is an example of high end branding. As far as I'm concerned, it's done really well.
Speaker 1:So they prefer did you have some static posts that we do for them all the time, but when they do an event, they really like for us to put it in a reel. So a short video, five seconds, 10 seconds maybe, and I think somebody's on here today, eddie Carter's, with us, and he's actually I saw him, yeah and he's like mentioned in two of these. So this is a. They just took pictures, literally just took pictures. You can see this. They're at an expo. Notice that there are no seniors in these pictures, and that is okay. They took a picture of their sign, their table, them standing at the table. There's maybe people in the background, but you can't see anybody, and that is the right thing to do, unless you have permission to take somebody's picture. And all we did was put this in a reel format for them and we created the little. It's not complicated, just created that.
Speaker 1:So creating a reel today is not as hard as one might think. We use something called Canva canvacom and if you go there, it will show you examples of reels and it will actually let you create a reel with your own pictures. It'll give you the template. What you have to do is pop in the pictures and boom, there it is. So we use that a lot.
Speaker 1:And then this is a Veterans Coffee and Donuts Group hosted by Northern Oaks Living, and so there's a picture here, but I'm sure that this is a picture that they were allowed to take. And then this one is American Military Family Suicide Prevention and Event in Brownwood, and he took pictures of the speakers and then some of the stuff on the tables and that so perfect. And then they also started reintroducing their team members. So this is another good thing you can do that doesn't require you to go anywhere or take pictures of people. You may already have these pictures. So what they did was they? We created this little reel and each of their sales people off the staff. They're just going through and sort of reintroducing the admin staff over the course of the next few months, which I think is a great idea for the beginning of every year is to just kind of reintroduce everybody. Anybody have questions? Are we still good?
Speaker 2:Nope, totally love that. The re-intro of the team yeah, we have another person that I'm working with right now that they're doing that. They have a little plan and they're gonna use that for some of their community news and our newsletters and on our blogs and such.
Speaker 1:That is an easy way to get some good company news out there without traveling.
Speaker 2:Having to reinvent the wheel or all that yeah.
Speaker 1:All right. So I wanna show you, on LinkedIn kind of, how this is still. We're still looking at our ClearPath client and I wanna show you when we started this effort with them and which is was their effort actually more than our effort and they started going down this path. I just wanna show you what that does. So we're just looking at the last 90 days up through yesterday. You can see that they had a 783% increase in reactions, a 450% increase in comments, 500% increase in reposts. These numbers aren't gigantic, but they just show you that the power of regular posting with pictures of humans that you work with, that you network with, or yourself or your table, or little videos, really go a long way. Over here you can see visitor highlights. Now this is all related to their business page, their company page on LinkedIn. So we post all of this to their company page. They ask us to tag people or they tag people, depending on the situation Right here. Unique visitors 483% increase in unique visitors. Now they've had some decrease in button clicks, but I don't think we're really focused on that, so I'm not too worried about that. We're really interested in getting eyeballs on their brand. That's what you should be interested into Follower highlights. They have 301 followers, and 268 of those followers are in the last 90 days, so over a 1000% increase. Again, we're working on some small numbers here, but that's okay. This is a local home care organization and this number will only go up over time. They also have some very specific demographics that they're after. As far as location, they're working really hard on their Dallas-Fort Worth locations, and so you can see they've had the most increase in activity and followers from the Dallas-Fort Worth area, and as we go down the list here, you can see there's people from everywhere, but the reality is this is the one they really wanted to work on, so that's been a success for them. This is exactly what will happen for you if you take those pictures and create those posts. Okay, let's talk Facebook. Same rules apply. This is touching hearts at home of Gainesville Now Gainesville, sorry, gainesville Florida.
Speaker 1:This person is our client and she is really, really good at taking pictures and posting them on Facebook. She probably does this on LinkedIn too, but I just know from history that if I went to Facebook, she would definitely have some stuff for me to post. So in February, she posted this look, there's no branding involved, it's just a few tags and thankful to be the preferred home care provider at today's Peppin really senior seminar. Thank you, holly Bender. So she didn't even really tag anybody, she just put this post up with a few pictures. Awesome, this is Terrace. Oh, and I'm sorry this is actually our client, but it's Terrace Health and Rehabilitation Center posted this but they tagged, I think, our client on it. Anyway, whatever the case, I saw this and I thought this is really nice.
Speaker 1:I think that they had to go back to in certain areas wearing masks inside the healthcare facility for a while because of COVID. Certain areas got hit really hard, so that's why you see everybody in masks here. But that was just. I'm sure it was temporary. I know in our hospitals they asked us to wear masks, or I did this winter because everybody was so sick. Anyway, happy Valentine's Day. That's awesome.
Speaker 1:And then over here, touching hearts at home of Gainesville, love is in the air. They did a senior prom oh my gosh, get it senior prom At the Alchooa County Alchooa County Senior Recreation Center. So I guess anyone could attend. You just put on your some kind of fancy fancy thing and you come to the senior prom. How nice is that? Look, they had a bunch of different. You look down here at the bottom there's lots of different folks across the area sponsored it, so they made a big deal and she just took some of the pictures from their photo booth. I guess this is sponsoring an event. This is hosting and sponsoring an event. These are the. This is how your brand gets out there. There's not a lot of branding going on in these pictures, like on the pictures, but everything you need is right there in the top. It's so nice.
Speaker 1:All right, let's talk about a couple of our clients here and just look at their Facebook business pages. So this Facebook business page is ClearPath and you can see they have 1,300 likes and 1,400 followers. If you look right down here, you can see they're the same posts that I just showed you is here on Facebook for them. But this is what happens when you are tagging people. It's interesting because they had us tag. They bought their first wrapped car or you know, like what do you call it? They got a car wrapped you call it a fleet car, maybe, or something like that and they tagged. They had us tag Keo Granberry, which is so cute, excuse me, and I'm and Keo Granberry really liked that. I saw that a couple of times, pardon me. And then touching hearts at home of Gameville also has about the same amount of followers. All right, let's keep going. Wait, wait, I'm going to cough again, oh, okay. So I think somebody else is on here that's going to recognize their own face. Dj, djs here.
Speaker 1:Um, DJ just started being an in field marketer, I believe, for care tech, and I grabbed a couple of their blog posts. So the same information that you're posting on on Facebook and LinkedIn can also be into a blog post. What I want you to notice is that there's not a lot of content for this, and that's okay. There's a rationale for this. First of all, it's an engagement post, not a content post. So what we really want is the picture and what you're doing. It will. In our case, we use these in the next step, which is so. Here's their um, their heart association posts and there's their Valentine's Day posts. So the next step here is your newsletter. So all of this goes together.
Speaker 1:So DJ took a couple of pictures, or had a couple of pictures taken. He they posted it on Facebook, it probably posted on LinkedIn and now it's showing up in their newsletter, which goes out to every newsletter subscriber they have, which is quite a bit. So we took the pictures and the posts from their blog and put them. This is the top of their newsletter. So I'm kind of like, have it in two sections here. It's long. And then this is what it looked like when it went out.
Speaker 1:They had a 92% successful delivery and they had a 24.91%. So let's say, 25% open rate. That is pretty darn good If industry standards are much lower than that. So if you're getting a 25% and up um open rate on your newsletters, you are doing an excellent job. So we took care. Take care of the spark clients. They don't have to do it themselves. But this just goes to show you that one or two pictures of things that you've done over the course of the last few weeks can be used in four or five, six different ways online and can go out to thousands of people between your Facebook, your LinkedIn, your newsletter and everything else that you're doing. So please take pictures and do yourself a favor, and if you're our client, you need to send them to us so we can help you. If you're not our client when it comes to social media and things like that, just post them with a nice note. You don't have to get fancy, just start getting in the habit of taking pictures. This is how far this can go. It just is amazing what you can do with just a few messages. All right, so here we have Google business profile. So let's, we have two different businesses here.
Speaker 1:I kind of mixed it up a little bit. What I did was I looked for one of our clients in credit care. I went in and looked at how much have their interactions increased from year to year. So right now, this is you know what your Google business profile is. If you've never looked at this data, google business, well, it gives you some weak data. It doesn't give you like real down into the nitty gritty stuff. But I just wanted to show you that the profile, business interactions, business profile interactions for this company has gone up 40% since last year. And that can be consumers, it can be caregivers, it can be people for looking for jobs. I get all of that. But the reason that it's gone up over 40% over the last year is because of these images we post. And then I don't have care text numbers, but there's DJ again. So every time we post to Facebook, linkedin, we also make sure that that image and that message hits the Google business profile. You should have a regular running amount of activity and pictures and messages on your Google business profile. It helps tremendously to do that, and so you can see some of the different pictures. Some are branded and message, some are not.
Speaker 1:And then I also took a snapshot of in credit care's reviews. You always need to be getting more reviews, always, always, always. We have some folks that knock it out of the park with reviews and, of course, we have a whole review system that any of our clients can use if they're in our programs, and you don't have to be perfect, but adding more and more positive reviews is really where it's all about. If your reviews are a year older more, then it's time to start freshening that up. 19 reviews is excellent. I've seen people with 50 reviews. There's really no excuse anymore. That's so easy to ask. It can be done on an iPad, it can be while you're with the client, it can be done via email, via text.
Speaker 1:We have all kinds of automated ways to ask people for reviews and you should continuously do that, because for every one disgruntled caregiver who leaves a bad review, you need two or three really good reviews to hide that, and they may be just jacking around and being mean or have no just you know talking out of their head. We have seen every kind of review you can imagine from the super negative. That's totally like somebody recruits all their friends to their caregiver that gets fired and they recruit all their friends to go on under fake profiles and leave terrible reviews for this home care agency and most of the time, if it truly is fake, we can get it taken down. Not always Google, you know who knows what their real rationale is, but if nothing else, we can write, help you write a rebuttal to that person. That's very professional and helps get that review, you know, helps other readers of that review to understand that this person was crazy or whatever.
Speaker 1:Without saying that these are always important, but but this is what you need to have happening on your Google business profile, as well as your Facebook and LinkedIn. Just take a few pictures, that's it All. Right, are we? Are we doing good? Oh, yeah, dj says I love it. Yes, dj, I knew that you were participating with us, so I went ahead and I sought out your. I don't see every support ticket that comes in, so I went on sought out your posts.
Speaker 1:Okay, does posting the social media make the phone ring? That is a great question. So, not directly, not always. Occasionally, yes, but not always and not directly. Social media is a very gray area. It's hard to say yes. I have three distinct leads from Facebook that have converted into clients. You'll never probably be able to say that.
Speaker 1:What happens is a friend or another professional says you need home care or you need to start looking for home care for your mom, or blah blah, blah. Or it could be a social worker, it could be a discharge planner, it could be anybody, or it could be whatever friend, family member, I don't know. And then the person goes on social media and they go do a Google search and they look up your organization. Does your website look goofy? Like you know, uncle Ted made it in 1999. What does it look? Good, professional, 2020, forish and easy to navigate and there's not pictures missing and there's not goofy things going on. If it looks good, that's helpful. Everybody says don't judge a book by its cover, but guess what? Everybody's judging the book by the cover, right? So if your first impression on a family member is your jank store website, that's just not going to go over.
Speaker 1:Well, but also, if they look at your social media, if they go on, if they're a professional or someone who's into Facebook, they're going to look you up on Facebook. And if there has been no posts on your Facebook business page since 2020, something ain't right. So you have to have it up to date. You have to make sure you're posting regularly. You have to keep it fresh. So just post this posting.
Speaker 1:The social media make the phone ring sometimes, but a majority of the time it's a combination of things that make the phone ring it's your online reputation, it's your quality of your online marketing materials that people are viewing and it's the referral. So all those things together are what make the phone ring. How often should I post to social media? You're going to get a lot of answers if you look that up online. At some point I remember seeing an article that said you should post to Twitter which is now X like 20 times a day. Well, guess what? It ain't gonna happen. Nobody's posting to Twitter in this world 20 times a day and Twitter's not even on your radar or X or whatever it is. So don't worry about that, but I would say once a day would be great.
Speaker 1:So if you're our client, we post five times a week without fail, monday through Friday. And then if you submit content, you're going to get more than one post in a day, which is fine. You can post multiple times per day. We don't post 510 times per day, once for sure. Twice maybe, depending on how much content we've got going on. If you submit company news to us, we are going to try to post it within 48 hours. So it's going to go up along with whatever else has been scheduled for that day. And we try to post during the week because we know that's when you're going to get the most eyeballs, and we try to post also during business hours.
Speaker 1:So what time of the day should I post to social media? I always recommend morning-ish, but I will say that people take a look at their social media typically at their lunchtime and then after work. So if you post at seven in the morning, there's nothing wrong with that. I often will post really early in the day, but just know that your post can get buried if you're not posting at peak time. So sometime between 10 and noon is always a good time to post. You're going to go late in the day after three o'clock is a good time to post.
Speaker 1:How do I make a reel? Well, without going into all of that, honestly, if you have Facebook on your phone, you can make a reel with that. It'll kind of walk you through it. I'm not going to go into that. The other way to do it is just take a few static images and go to canvacom and tell Kami you want to make a reel and it'll help you make a reel. I mean, there's tons of ways to do this. If you have Instagram, instagram will actually, I think, help you make a reel on your phone. Tiktok is another one that will actually, as you upload the video, it will help you make it into whatever it is you want. You can always download it from TikTok and post it on another platform, but it will probably have that TikTok symbol on the bottom of it. But whatever works, nobody cares about the TikTok symbol. So just doing it is half the battle.
Speaker 1:What's the best way to make branded images for social media? So branded imagery means that your logo is always there. The colors that you want are always there. That's what branded images are. So if you want to make branded images, again, we use canva. You can go to canva, upload your logo and canva will look at the colors in your logo and say and give you some choices based on the colors in that image for your post. You can put a border around your image that's in the colors that you want. You can put your logo on the image. There's lots of ways to do that. Canva has tons of tutorials if you really want to get into it. The easiest way is to, of course, use a service like ours that already brands the images for you and puts them up there.
Speaker 1:We don't necessarily brand company news, but we do brand. Five days a week we put up posts that are branded to you. So, anyway, that's the best way to do it. There's other. Pick Monkey is another one. P-i-c-m-o-n-k-e-y is another place you can go. That's pretty cheap. If you're a big Adobe user, which I am not, you can use Adobe to brand your images. All right, I think that answers all the frequently asked questions. It's definitely worth doing. Okay, it's up to you now. Lisa Marcellet, oh hey, it's me.
Speaker 2:So March is Social Worker Month, national Social Worker Month, so you guys may have most of you saw this last, the last couple of times here but this we decided to give you two different options. One, if you know your social worker's name, that's. I thought that would be way better. And you could say hey, sandy, we appreciate all you do. Thanks for trusting us to get patients home safe and bring her something really sweet. And if you don't know the social worker's name, that's okay too, but make sure that you are reaching out to those social workers and bringing this by and letting them know that you can help them and their patients get home safely. And the little for all of these, the little Google link, is like a. It's a link to the Google page. All you have to do is make a copy and then you can start editing that. There it is. Just make a copy. You can make your edits in here. You can also make your edits in Canva. But, yeah, just make a copy, because you don't have editing access until you do so.
Speaker 1:Okay, so maybe I should just show that process one more time, because I think we've had people try. If you click on the link that we give you in these slides when you go here, you can't edit this. This is our master copy. Well, I can, because I'm, I guess, an admin, but you won't be able to edit this. You need to do file, make a copy, and then you can put it in any drive you want, put it in your main drive, blah, blah, blah whatever. Make a copy. Oh my goodness.
Speaker 1:Bless you bless you, bless you Coughing and sneezing, all on camera. So, anyway, make a copy and then it's yours and you can edit it however you want. So we won't give you access to this one, you just do file, make a copy.
Speaker 2:Yep, so you put your logo in there. You can change out the social worker's name, and I just noticed I named it 2023. It's 2024.
Speaker 1:Oh, yeah, it's 2024. I'm sorry, oh, here we go leave behind.
Speaker 2:Yeah, that's perfect. So here's some little cute little leave behinds that you can take with that handout. I have different, I just wanted to have some options here. So there's a black key chain, a gold, a pink and a silver, but these say thank you, maybe proud of the work you do, the person you are and the difference you make. So I think that would be really cute. Just to connect it here, you can use a ribbon, or you can use those little ribbons that are attached to those little satchels to combine or to add on that little handout. I just think it's really cute to take out and you can add other stuff too in the little satchel there. That's super cute. Yeah, that's one idea.
Speaker 2:This is one of my favorites, because nobody wants to get pinched. I love it. It's a method for sure. Yeah, so you're in luck. We will get your last minute discharges home safe today. Or pinch production You're in luck because no one wants to get pinched, but if you're ever in a pinch, you can give us a call and say you want your social workers and anyone who's discharging patients to know that you can help them on a Friday at three at the 11th hour, and that you want them to be able to call you and know that they can't. Same thing with the documents on the bottom. You can click on those and make some changes to them. And then I thought what better than some beads and some rainbow colored coins at the end of the rainbow? I was just thinking that maybe you could attach that little pinch protection to one of those necklaces and just take those out and give those out with that pinch protection.
Speaker 1:I love the little box.
Speaker 2:Yeah, I like it Again. I said this before. I just really thought this little guy was so cute and I had to think about something about spring and springing into action. So we're springing into action for all your home care needs and you wanna let them know. You wanna let these people, the social workers that you go out and see, or anyone that you're talking to, whether it's director of nursing or what have you, when you're making your stops every month, every week, you wanna make sure that they know something different about what you're doing. And so here, that's why the message has changed just a little bit each time.
Speaker 2:But this one is we provide hourly and around the clock care and then give us a call. So we want them to know, we want to plug that into their brain that you do provide not only hourly, but you can be there all the time. And happy Easter or hopping into spring, either one of those I would say pay attention to the wording at a facility or community that you're visiting to see if they're doing Easter, great, if they're doing spring, great, and use these appropriately. But yeah, there we go, and there's some cute little handouts for the spring, I think, the spring, the little spring and interaction guy and for the Easter or the other spring handout. I think that these little, those little leave behinds, are good. You drive so fast, valerie, sorry.
Speaker 1:I do drive fast.
Speaker 2:Okay, another one World Parkinson's Day.
Speaker 2:So I just thought this would be another one to take out, because we want them to know that home care can make a significant difference in managing the symptoms and improving quality of life for those living with Parkinson's dealing with a lot of mobility issues. So this is a great way to introduce them to home care and other things that you can do to help get their patients home safely. Oh, team on. So this is April, occupational therapy month, so we just want to, you know, let them know that we love and appreciate everything that they're doing as well, and thank them. So take this out to some. You might even have them, you know, while you're visiting a house and you know there's a home health aid there. But advancing health, well being and quality of life is this year's that theme, so I thought that would be really nice to just let them know that. You kind of know that too. Yeah, another April, leave behind. We want to. Vitamin C, you stay healthy. So I just thought it was good, because you know vitamin C, you stay healthy. But yeah, so I, yeah, so I, oh, okay, going back to the, I thought that this would be really cute, because OT folks are going all over the place constantly, kind of like our caregivers. And so I thought these insulated, reusable lunch bags yeah, they're a little more expensive, but I just thought that these would be so appreciated by them. So, going out, a lot of the time when I was out in the field marketing I didn't eat or stop to use restroom like all day long, so this would be really nice to have. And then I just thought that these motivational silicone little key chains I just really liked the messaging and I liked the colors. The colors see that slate blue right there. That's like one of the OT theme colors. So I don't know, just really spoke to me and every, every little message on here really spoke to what OT does too. Awesome, love it.
Speaker 2:Okay, this one I felt like would go a little bit towards the vitamin C, just ideas here. But you know, bring it, maybe a little. You can even bring a little water bottle, these water bottles that you can buy in bulk, and you know no one wants to drink water. So if you add some little zing to it, I think that that really helps. So go get some of these and like, maybe get a ribbon and tie it up toward, you know onto that and the water bottle, and then also the little halos because, hey, vitamin C, that's right, have a little links and stuff so you guys don't have to like worry too much about the shop in there you can look at on the Amazon makes. It will take you right to where you need to go to buy those things if you want.
Speaker 2:This one is really cool because it's amazing. So this one actually Don Fiala prepared before she left on her little vacation, but you know she said you know let's hand these out in March and April to get a face to face now and or in May. And if you go to this Amazon link there's these little word search and just brain game books that are like a larger number of books and if you order some of those they're pretty inexpensive. I think it was like 999 for like I don't know 12 of them or something. But take those out, maybe slap your logo on those bad boys, maybe on the back or in the front, and just take those out to you know communities that you're going out to and leave them behind and you'll have all your information on there. I think that's a great way to get in there.
Speaker 1:Oh yeah, make a sticker of your business card and, like that, put that on there. They're going to hand them out stickers going to be independent, independent living facilities come to move for this for sure, right.
Speaker 2:Or even like the ale, like when they're, you know, at, let's say, the common area. They're having lunch, or you know they're sitting with their friends. You know anywhere like that too.
Speaker 1:Yeah, and it looks like she's saying that you should do this before May obviously, and it says in May will bring by some large print puzzle books to help you celebrate. Please call or text now, blah, blah, blah, to participate. So if you can just do it or you can see if folks but you'd have to leave this behind in March or I guess beginning April would probably get you, so that, and this is a great way to get in front of those social workers so you can say hey, are directors of marketing or whatever they are.
Speaker 2:Yeah, christine said in the chat here, senior centers would love those books. I think so too.
Speaker 1:Oh, yeah, yeah.
Speaker 2:Mm, hmm, mother's Day, yeah, mother's Day. So obviously this won't go to everyone, but it's just, you know, we do have lots of mothers out there and we do want to celebrate them. And so much color into our worlds, our world, and so I really just wanted to try to do something a little different with Mother's Day. So I just, I don't know, some may have little kids, some may not. This may just sit on their desk or, you know, they just may look at it, but at least it'll have your logo on it, right? Yeah, so, and then I found these really cute color changing flower pens. They are the cutest ever, because I wanted to like kind of bring them a flower, but I know flowers will just die, so I thought that that would be really cute to bring a pen, because then they could also use that.
Speaker 1:Yes, I love having. I love it when we go somewhere, like to a doctor's office or someone like that, and they have their little pens at the desk that are like fake flowers. I think that's cute.
Speaker 2:Yeah, it is, yeah, thank you. Cassane said that he likes the Mother's Day design. That's cute. Yeah, it's also nurses week. Hey, hey, hey. Thank you, valerie.
Speaker 1:Yeah, I don't touch people anymore, but yeah, me neither, because we work online.
Speaker 2:Right, I'm behind a screen all the time now, but May 6 to May 12 is nurses week, and so just want to go out to, you know, assisted livings and anywhere that there's nurses, everywhere that there's nurses, hospitals, sniffs. Thank you for making all the difference, and that was kind of the theme for this year is that they make. They make all the difference. But you also want to let them know that your caregivers provide 247 care for your patients needing one on one support with. You know, limited mobility, higher risk for falls, bedside sitting and care, memory care and other safety concerns. So we always want to give them a new message, letting them know what we can handle, and I think that the clip pens are going to be something that they really, really love, because they just love pens. Gotta have them. But also, you know, these little lotions to sit at their desk, maybe something to take home, you know, so they can, if they ever get any downtime to relax, maybe they can just relax with some of these little aromatherapy shower steamers that I think those are really cool too. But any of these things are just ideas. You may have Chuck he's already in your office that you can give to, like lip balms and other things, but I just thought those are really cute and you can use these for Mother's Day as well. Yeah, protect your skin. Let me let somebody in there. Protect your skin from too much SPF In the sun, get it.
Speaker 2:Don yellow found the coolest UV detection stickers. I just thought they were so, so cool, and it is a skin cancer prevention month in May as well. So I found these little sunscreens that I think you could just give out in like a little baggy wrapper ribbon around it with with the leave behind your logo and all that jazz. But these are the little stickers and you can just go over to the little. I guess that you see that no need to apply, add some, apply more, so you actually stick these on your skin and as the UV rays, I guess, beat down on you you know this, this tells you when you need to reapply, and I just thought that, wow, how cool is that? So I was thinking just like cut them, maybe down the down you know the side here so everyone could get. Everyone you leave them behind with could get one heart, one square one or one star one I don't know what that is in one circle, I don't know, but you can give them, give them out however you want to.
Speaker 1:I just thought that was a cool idea. I didn't even know those existed.
Speaker 2:I had no clue either.
Speaker 1:I think especially for kids to think you use them on their kids. That way you know if your kids running around or going starting to go out, you know where he's getting out more you can put these, stick these on your kids and know how much you be stuff they're getting you be raised.
Speaker 2:Yeah, it's like a perfect segue into the hotter hotter season. Hotter months.
Speaker 1:And then these little sunscreens, they can, you can throw in your purse.
Speaker 2:I think that's cute. Yeah, I liked those to kind of go with those. I thought it was a cute idea to and this is kind of just something that we've kept up just because I guess it's a reminder really that when you get in somewhere and you know you can't be there 24, seven obviously, but you want to infiltrate, so maintain your presence by adding things to, you know, the community, like you know, for mobility, the Walker side bag, the Walker bag, the wheelchair bag, and put your logo on everything. And then for communications, you know, inside the rooms, you know you have a little personal whiteboard that maybe has the. You can even do like a little whiteboard calendar that has the caregivers like schedule when they're coming in. But you see this little picture here. But I put like the logo on everything the racer, the pens, everything. So anywhere you can get that. And I said here I think in this yeah, from the room to the common areas.
Speaker 2:As they're walking around, they are showing you off and people are going to go out. Is that? I want to know who that is.
Speaker 1:I have seen videos and pictures of this and I think I may have even seen it in person, and they, what the home care agency did was they came in and held, they did some kind of event it was, you know, maybe craft day or I don't know whatever they. They came in and did activity with the activities director and everybody who came to that facility which were fair amount got one of these bags. And so the next time they came in there's all these people walking around and rolling around with their branded bags on the front. So it said blah, blah, blah home care all over that facility or that community because they had given away so many of them. But there is no better branding than that. I mean, oh, my goodness.
Speaker 2:Super, super smart. Everybody loves free stuff, so if you're giving them out for free, like, oh yeah, let me get two of those, yeah, absolutely.
Speaker 1:All right, let's see here. Oh can I what's happening?
Speaker 2:Nothing's happening Is that it, I think that's it. That's all my god.
Speaker 1:That's it, we're done, okay, all right. Well, if anybody has any questions, this is last call. But I encourage you to go. You haven't done it already. You need to kind of register, but I'm going to go back to that that picture at the very beginning. Wait, where are we way cool? Right here, home care sales, forumcom. Go there and if you need help, reach out to us at as a support, at asn supportcom, so we can help you. But get in there and ask questions and participate. And also, we want to see your pictures. We haven't gotten other clients. We haven't gotten any pictures lately. Send your pictures in. We want to know what you're doing. True, true, true, awesome. Okay, everybody, we will have this up sometime over the weekend and we will see you in two weeks.
Speaker 2:Thank you all. Have a good weekend.